Talking about someone being the best in the industry is very illusive. Today, in any industry the competition is diverse and there is no way one company is the best. So, making this claims is just a bit puffed up. No matter how big or how old the company is, there is simply no way it is the best in the whole industry. Everybody can make a mistake at any given time.
We have to think about the type of service we receive, the attention and details, the empathy and the personalization of the service or product. Depending on the industry, customers will have different expectations, but still the level of customer service is the most important. When you call a customer service number you expect to talk to a human being that will understand you and do their best to take care of your request. Yet, most companies today simply follow a script and do not provide personalized service. They want to get your business and some big companies really know how to do it, easily. They have the money and they have done the research and know how to sell. They know how the human brain works. Doing business today requires companies to understand how the human brain functions. Yet, this does not mean they care about the human being and they are the best.
What companies do in most cases is called emotional branding and selling. We react to words and images that make us feel good and safe.
In the auto transport industry, just like in any other industry, customer reviews are perceived very important. We all read reviews when we want to purchase a product or service. It is advisable that you as a consumer read reviews. Auto transport reviews are abundant online for most companies. Every company tries to get the word out and asks customers to share their experience. You know when you work hard you want people to know. In today’s world though, it is not only word of mount referrals companies relay on. They rely on the shiny gold five stars the customers see on certain customer reviews websites.
So, what do companies do? They do everything they can to make their customers write reviews online. Auto transport companies ask, offer discounts, offer gift certificates, money whatever it takes. And there is nothing bad with that many would say. It is us, the consumers, who make companies do what they do simply because we don’t want to write reviews because we are busy or just don’t care. But when someone offers us something then it’s a different story, then our efforts seem justified. Most of us don’t have time or don’t like writing and sharing their opinion online. Yet, when there is something on the table for us in exchange then we are more apt to do what they ask of us. It’s human nature.
How to choose the best auto transport company?
Now, that is a though question. Many customers think that the best rated company is really the best, but that is not always the case. Things change in the auto transport industry very often, especially in the big companies. People come and go, and in most cases big companies grow bigger and this often affects the customer service negatively. Yet, we look at those shiny 5 star ratings online and we want to believe that this particular company is the best. The stars affect our brain. But we should seriously think about all those reviews before making a purchasing decision.
Car Shipping Companies Reviews
“This was an industry plagued by scammers,” he said, referring to the car transport business. “People were going to jail. We decided, ‘We’ve got to do something about this.’ So we launched our site.”
These are the words of Andrew Wash, the president of Valley Solutions, the company that owns TransportReviews.com, quoted in a New York Times article. This website is the biggest when it comes to auto transport companies reviews. When you search online the site is the first in the search results. The focus of the article is that on this type of websites the companies have the last word. TransportReviews.com owners say that they simply can’t afford to let the customer and company convo go back and forth endlessly, and they end the online conversation with the first and only company response. Another thing the article emphasizes is the fact that TransportReviews.com makes all its money from the auto transport companies. The site offers different levels of support to auto transport companies and the purpose is of course to support the website and for the company to gain extra exposure. This is very normal and companies that can afford to pay are happy to sponsor any website that offers them industry relevant real estate.
Websites like Yelp! and organizations such as the Better Business Bureau operate in the same manner. Companies pay to be members or sponsor the website which is obvious conflict of interest. It is a vicious circle that companies and consumers cannot escape.
Moreover, besides the review websites, many auto transport companies pay other industry relevant websites to add them to a list of supposedly the best auto transport companies. Such article is this one and this one as well.
So, who do we trust and how do we decide?
A good approach would be to check the Federal Trade Commission’s website for advice and tips. They have a very nice blog where they often post helpful information. You can check out this article about consumer reviews.
So, when it comes to choosing the best auto transport company, you should be very careful and simply don’t believe everything you read online. Besides being paid for, some information is also outdated like this tread on Yahoo Q&A board about the most reliable auto transport services. Some of the highest ranking answers are from years ago which is unreliable.
In any case, my advice is that you, the consumer, must do your research and actually talk to company representatives. Then consider how you are being treated and then the price. In the auto transport industry, unfortunately, many companies offer really low prices then in a few days they call and ask for more money because the initial quote was too low and they can’t find a trucker to transport the vehicle for this price. This is unethical business and once you are tied in, you can’t cancel because you have already given them your credit card. Moreover, you have already lost precious time waiting. So, really think about how some companies make their money, your hard earned money– money they pour into sponsoring ads and reviews. It is the world we live in, but the least we can do is try to be savvy consumers.